2 insight thoughts on doing business in… GREECE


Insight #1

You need to give the market time to put you under scrutiny, so, never expect to make a blast overnight. It is unreal anyway, but in the Greek market, it is even more so. You have to give the Greeks time to observe you, talk about you, and otherwise check you out. Plan for patience.

Insight #2

Never start with the money topic. It matters, of course, but it is a desert rather than the main course. So, what is the main course? The answer is: relations. You have to make sure that your offer is easy to relate to. No one has time to dig deep, when the weather is nice.



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