2 insight thoughts on doing business in… LEBANON


Insight #1

Show your expertise from day 1. You better have a plan in place on how to make yourself visible, as it is very easy to get lost in Beirut. Experts in Lebanon don’t wait to be questioned. They speak before they are asked. And so should you, if you want build a good reputation.

Insight #2

Go personal. Yes, it is perfectly OK to share facts about your family for small talk. Because the Lebanese will do the same. Be prepared to show your personal face, if you want to build good image. Don’t just stick to your corporate self, for you will get a cold shoulder.



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