2 insight thoughts on doing business in… NIGERIA

Insight #1

Nigerians will always chose foreign things over local things. This means you should not shy away from foreign-sounding names, co-op with foreign influencers, and argument the global outlook of your offer. If you are a foreigner, just be such, it helps.

Insight #2

Nigerians do not like the argument of 'good value'. So, never present this argument in communication, even if it's true. It's a paradox, but it’s a real one. You should let Nigerians find out about your good value themselves because if you are too loud about it, you will simply put them off.