2 insight thoughts on doing business in… RUSSIA

Insight #1

You need to keep your authority at all times. The Russians like to know that they are dealing with the best. If you are simply a fish in a pond, you will get lost & drown.

Insight #2

You should not be afraid to overprice your brand a little bit. It is a sign of good quality in the Russian market. No need to look at the statistics too much, as the Russians will always find money for all things quality.