2 insight thoughts on doing business in… ITALY


Insight #1

Make it playful because for Italians, both life & business is supposed to be fun. Seriously, you should leave that serious business-like attitude at home when you cross the Italian border. An espresso & a joke is a real ice-breaker when it comes to doing business in Italy. Ride bene chi ride ultimo (who laughs last, laughs best).

Insight #2

There is no need for you to look better than you actually are in the Italian market. In fact, being real and not at all flawless is a good selling point, as it makes you look more credible! Be you, the Italians will adjust. Great news!


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